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What Is The Best Print Method For Custom Corrugated Boxes?

June 7, 2022 By Victory Box Corp

72% of American consumers agree that the design of a product’s packaging influences their decision to purchase it. In other words, the way your custom corrugated boxes look is undeniably a deciding factor in whether or not a prospective customer will purchase your product, so it’s absolutely critical that you nail the visual appeal of your packaging.

One easy step you can take towards accomplishing this goal is to have a design printed directly onto your custom corrugated boxes, such as your brand name and logo, or other forms of eye-catching imagery and information.

Once you’ve completed your designs, and are ready to have an image, brand or logo printed onto your custom corrugated box, you will need to choose one of the three print options at your disposal.

They are flexographic printing, lithographic printing, and digital printing.

Each one of these printing methods has its own distinct style, look and feel, along with a unique set of strengths and weaknesses, but actually deciding which one best suits your needs can be a bit challenging, especially if you are unfamiliar with them or their processes.

In order to help you decide which of the three printing methods will work best for your packaging goals, we’re going to help you to better understand each of the options by going over what each of them are, what their pros and cons are, and what each style is best suited for.

Flexographic Printing

Flexographic printing, also known as surface printing, is a process that transfers images directly onto the corrugated cardboard like a rubber stamp.

It is the fastest, cheapest and most common method of box printing.

Flexo printing is the fastest, cheapest and most common method of box printing. It is also less susceptible to scratching or cracking, which makes it excellent for shipping containers and cartons, and although the process is limited to only five available colors, our expert designers have been trained to get the most out of the limited color palette.

Why Choose Flexographic Printing?

It’s hard to argue with flexographic printing’s fast speed, low cost, and overall versatility, but like with any of the available methods, the choice to use flexographic printing mostly depends on what your custom packaging goals are.

Additionally, be aware that flexographic printing is mostly suited for simple designs: if your ideal custom packages feature complex patterns or images that demand high resolutions, flexographic printing is probably not the best choice, as it does not do well with detailed or intricate images.

Lithographic Printing

Lithographic offset printing has its main advantage in its high and consistent image quality and enhanced color flexibility. Labels are first printed onto a heavy paper stock, then laminated onto your custom corrugated shipping box.

This method is more expensive than flexographic printing and also has a higher risk of cracking and scratching, but it is capable of producing high-resolution images at a massive scale, making it well suited for bulk orders of high-quality prints.

Why Choose Lithographic Printing?

If your designs feature intricate details or high-resolution images, lithographic printing might be exactly what you need.

Additionally, the lithographic printing process is economically priced for bulk-orders, so if you need a large amount of custom corrugated packages featuring your designs, you might find that this option might make the most sense for you, financially.

Digital Printing

Digital printing is a cost effective way to get vibrant, detailed and consistent printing on your custom corrugated boxes.

Best for low quantity orders, digital printing allows you to tailor your boxes for specific markets.

Digital also has fast turnaround cycles, allowing you to update your containers in response to changing market trends. However, the labels created with digital printing won’t last as long as flexographic labels, nor will they stand up to the same level of wear and tear.

Why Choose Digital Printing?

Digital printing offers a high level of customization, excellent image quality, vibrant colors, and the ability to quickly make changes or updates to your designs at a moment’s notice.

Digital printing also happens to be the fastest of the three processes, so if you are short on time or want a quick turn around, this option might work for you.

That said, be sure to keep in mind that digital printing is better suited to smaller orders, and despite being capable of photo-realistic imagery, the final, printed product usually won’t last as long as the other options.

Contact Us Today For Custom Corrugated Boxes

We are dedicated to providing packaging solutions for all kinds of shipping needs, and are happy to help you keep up with the latest packaging trends of 2022 with our 70 years of experience, state-of-the-art technology, and superior team of designers.
Contact Victory Box Corp today to discuss our custom corrugated packaging products and services, along with our dedication to sustainability.

What Are Common Mistakes When Designing Custom Packaging?

March 28, 2022 By Victory Box Corp

Designing custom packaging for your business is a fun and exciting process, but it also comes with a few obstacles to overcome. We’ve already discussed ways to make your custom packaging stand out, so now we’re tackling the opposite end of the spectrum, and offering some tips about common mistakes to avoid when it comes to creating custom packaging.

Careless Copy Errors

Firstly, make an extra effort to be sure that there are no spelling errors or grammatical mistakes on your packaging, labels, or inserts. Sloppy errors can give a bad impression, and make your business seem like more of an afterthought than a serious pursuit.

Putting Form Over Function

Visually appealing packaging is a great way to stand out from the competition, but it’s critical that you don’t focus solely on the aesthetic aspects while neglecting the rest of your design. Functional and effective packaging should always come first; once those elements are settled, then you can work on the art and overall aesthetic.

Too Difficult to Open

Difficult-to-open packaging is one of the most frustrating elements of buying products online. You want your customers to be happy at receiving your package, not frustrated from struggling to open it! Being sure to design your packaging in a way that is easy to open is a great method for building a strong relationship with your audience.

Overly Complicated Designs

Continuing from the previous point, packages that are complex or over-designed can be off-putting for customers. Remember: keeping things as simple as possible is often the best solution when it comes to design work.

Picking The Wrong Material or Box

When you are choosing the type of box or packaging material for your product, the goal should be to make choices that will suit and protect your item during transit, rather than simply picking what looks best. This is especially true of packaging food products, where your priorities should be maintaining freshness and offering appropriate protection.

Wasteful Packaging

At Victory Box, one of our primary goals is to embrace sustainability and help to preserve our planet. One of the best ways that you can do the same is to make your packaging as sustainable as possible. Using just the right packaging, materials, and additional flourishes, with as little waste as possible, is not only better for the environment, but better for your business as well!

Contact Us Today For Sustainable Packaging Solutions

We are dedicated to providing packaging solutions for all kinds of shipping needs, and are happy to help you realize your packaging goals with our 70 years of experience and state-of-the-art technology.

Contact Victory Box Corp today to discuss our custom corrugated packaging products, services and sustainability solutions.

How Can I Make My Packaging More Sustainable?

February 28, 2022 By Victory Box Corp

At Victory Box Corp, we love our planet, and want to do all we can to keep it healthy. We are absolutely committed to this principle, and have made sustainability one of our chief priorities. Although we do our part in preserving the future of our world, we can’t do it alone. In fact, we need all the help we can get, and that’s where you come in! Whether you’re a major manufacturing company, small e-commerce start-up, or just someone who wants to make a difference, here are five ways you can make your packaging more sustainable.

5. Choosing Environmentally-Friendly Materials

This one is obvious, but it’s still worth mentioning: the mere act of choosing to use packages that are made from sustainable and/or recyclable materials is an easy and effective way to immediately improve the eco-friendliness of your operation.

A good place to start is with corrugated boxes, which are sturdy, biodegradable, reusable, and made from recycled materials while also being recyclable, themselves.

4. Save Space with Customized Packaging

Another way to reduce negative environmental impacts on the earth and improve the overall sustainability of your operation is by adopting customized packaging.

Custom-made packaging is already a great way to stand out from the crowd, and it’s also an avenue to a smaller carbon footprint, specifically when it comes to custom sizing.

By manufacturing packaging made specifically for your product, you’ll be saving resources and energy, not to mention space (such as at home, in a warehouse or on a truck), that would have otherwise been spent or gone to waste.

3. Reusability and Beyond

Recyclable materials and custom-made packaging cover two elements of the old “reduce, reuse, recycle, too!” adage, and now it’s time to tackle the third: Reusability.

Reusing a box that you received in the mail to ship something else down the line is an easy way to apply this concept, but it’s just the tip of the iceberg. If you are feeling ambitious, why not consider including additional features or utility with your customized packaging? In other words, you’d be giving your packages value beyond their intended function.

For example, maybe your boxes are adorned with art so beautiful that people want to keep them as decorations or use them as receptacles. Another example might be a toy company that packages their action figures in boxes that can be converted into a playset simply by turning them inside out, revealing the detailed artwork printed on the otherwise-unseen interior of the package.

There’s no need to go overboard, though: even including simple touches like having notes, instructions, or recipes printed on a custom package can go a long way in encouraging reusability and lessening environmental impact.

2. Spread The Word

It might seem far fetched, but another way to make your packaging more sustainable is by encouraging sustainable behavior from the folks buying your products.

Although not as direct as using eco-friendly boxes or designing your own, simply spreading the word about your efforts can inspire others to join in, exponentially increasing the amount of people working together to beat back climate change and steer the world towards a greener future.

A great method for accomplishing this is by directly speaking to your audience via a message printed on the box itself. You can use the space to share your personal sustainability goals, inform readers about the precarious state of the environment, or personally encourage them to do what they can to help out.

If that’s too cut-and-dry for you, consider printing instructions for your customers detailing how you’d like them to use your package after they’ve opened it. This can be as simple as politely asking them to recycle it (rather than throw it out), or it can be as fun and creative as suggesting they convert the package into something unexpected, like a flower pot (with an easy step-by-step guide, included, of course!)

1. Work With An Eco-Friendly Packaging Company

The easiest and most direct way to make your packaging more sustainable is by receiving your supplies from an eco-friendly packaging company. Luckily, we know a great place to start: Victory Box Corp.

Here at Victory Box, we are committed to sustainability, and are proud to do everything we can to reduce our impact on the environment, which, in turn, helps our customers do the same. Our corrugated cardboard boxes are made from recycled materials, are totally reusable, and are recyclable themselves. We even recycle our excess waste into new products!

Best of all, we offer all the customization and design services you need to create unique and sustainable packaging that not only shows off your brand’s personality, but also helps to secure a healthy future for the planet.

Contact Us Today for Sustainable Packaging Solutions

We are dedicated to providing ‘green’ packaging solutions for all kinds of shipping needs, and are happy to help you realize your sustainable packaging goals with our 70 years of experience and state-of-the-art technology.

Contact Victory Box Corp today to discuss our custom corrugated packaging products, services and sustainability solutions.

How To Make Your Custom Packaging Stand Out

January 20, 2022 By Victory Box Corp

In a world where over 131 billion parcels were shipped across the globe in a single year (an amount that’s expected to double by 2026), it is more important than ever to have your packages stand out from the competition.

Custom packaging is a great step, but even that might not be enough on its own.

Thankfully, we at Victory Box Corp are well-equipped to help you bring your vision to fruition, and our team of expert designers are here to help give your custom packaging the edge it needs in the battle for the spotlight.

Why Custom Packaging?

In an industry as overwhelming as retail, it is extremely important to set yourself apart from the competition, and custom packaging is one of the best ways to achieve this.

As covered in our guide to custom retail boxes, by tailoring your packaging to suit both your vision and product, you not only get to protect what you ship, but also tell a story about your brand in the process.

Eye-Catching Art

One of the key components for making your custom packaging stand out is the art.

Whether it’s a package with an unusual pattern, an attractive logo for your business, or even a series of printed instructions for the enclosed product, all of these ideas can help show off the distinctiveness of your brand.

Not an artist? No sweat! Our art department can help you bring your ideas to life!

A Unique Package, Made Just For You

Enticing artwork is one of the easiest and most obvious ways to appeal to consumers, but having packaging that’s tailor-made for your product can be just as valuable.

Our staff of designers can create boxes in any style or configuration, so regardless of whether your primary focus is e-commerce, retail or something else entirely, a unique packaging-style can go a long way in building your brand identity and cultivating your market.

In addition to looking unique, another benefit of customized packaging is that it can be designed with your item in mind, allowing for greater protection during transit.

Best of all, each and every one of our boxes are made from recycled materials, so no matter what you choose, you’ll be helping to ensure the future of our planet!

The Right Tools for the Right Job

Supported by Computer-Aided Design (“CAD”), we use lithographic printing, digital printing, and flexographic printing to make dreams a reality.

Each of these techniques has their own, distinct style, and choosing the one that best serves your needs can be another avenue for success in an otherwise crowded market.

Unsure of what to pick? Fear not, for we at Victory Box Corp work side-by-side with you to determine the best option for achieving your goals!

It’s All in the Details

Custom packages, featuring a distinct design and adorned with effective visuals, can go a long way in strengthening your brand, pleasing your customers, and showing the world what you and your business bring to the table, but you can still differentiate yourself even further with just a little extra attention to “the details.”

What we mean is that by including a few special touches to your box (or even what’s inside) can be a great way to engage your customers and build brand recognition.

Some easy and fun ways to do this are:

• Including additional details about you, your business or the product (which can be printed on the exterior or interior of a customized package.)
• Listing relevant social media accounts with instructions on how to spread the word about your business (such as sharing images of your product or leaving positive reviews.)
• Writing short “thank you” notes and packing them with your product, or simply having them printed on the interior of the box.
• Printing additional instructions for opening/handling the box, or how to correctly operate the enclosed product.
• Including additional bonuses or small gifts to surprise customers as they open your package (such as stickers or coupons.)

Going the extra mile with these personal touches can be the deciding factor in breaking away from the crowd and showing the world what makes you and your products truly special.