In a world where over 131 billion parcels were shipped across the globe in a single year (an amount that’s expected to double by 2026), it is more important than ever to have your packages stand out from the competition.
Custom packaging is a great step, but even that might not be enough on its own.
Thankfully, we at Victory Box Corp are well-equipped to help you bring your vision to fruition, and our team of expert designers are here to help give your custom packaging the edge it needs in the battle for the spotlight.
Why Custom Packaging?
In an industry as overwhelming as retail, it is extremely important to set yourself apart from the competition, and custom packaging is one of the best ways to achieve this.
As covered in our guide to custom retail boxes, by tailoring your packaging to suit both your vision and product, you not only get to protect what you ship, but also tell a story about your brand in the process.
One of the key components for making your custom packaging stand out is the art.
Whether it’s a package with an unusual pattern, an attractive logo for your business, or even a series of printed instructions for the enclosed product, all of these ideas can help show off the distinctiveness of your brand.
Not an artist? No sweat! Our art department can help you bring your ideas to life!
A Unique Package, Made Just For You
Enticing artwork is one of the easiest and most obvious ways to appeal to consumers, but having packaging that’s tailor-made for your product can be just as valuable.
Our staff of designers can create boxes in any style or configuration, so regardless of whether your primary focus is e-commerce, retail or something else entirely, a unique packaging-style can go a long way in building your brand identity and cultivating your market.
In addition to looking unique, another benefit of customized packaging is that it can be designed with your item in mind, allowing for greater protection during transit.
Best of all, each and every one of our boxes are made from recycled materials, so no matter what you choose, you’ll be helping to ensure the future of our planet!
The Right Tools for the Right Job
Supported by Computer-Aided Design (“CAD”), we use lithographic printing, digital printing, and flexographic printing to make dreams a reality.
Each of these techniques has their own, distinct style, and choosing the one that best serves your needs can be another avenue for success in an otherwise crowded market.
Unsure of what to pick? Fear not, for we at Victory Box Corp work side-by-side with you to determine the best option for achieving your goals!
It’s All in the Details
Custom packages, featuring a distinct design and adorned with effective visuals, can go a long way in strengthening your brand, pleasing your customers, and showing the world what you and your business bring to the table, but you can still differentiate yourself even further with just a little extra attention to “the details.”
What we mean is that by including a few special touches to your box (or even what’s inside) can be a great way to engage your customers and build brand recognition.
Some easy and fun ways to do this are:
- Including additional details about you, your business or the product (which can be printed on the exterior or interior of a customized package.)
- Listing relevant social media accounts with instructions on how to spread the word about your business (such as sharing images of your product or leaving positive reviews.)
- Writing short “thank you” notes and packing them with your product, or simply having them printed on the interior of the box.
- Printing additional instructions for opening/handling the box, or how to correctly operate the enclosed product.
- Including additional bonuses or small gifts to surprise customers as they open your package (such as stickers or coupons.)
Going the extra mile with these personal touches can be the deciding factor in breaking away from the crowd and showing the world what makes you and your products truly special.