With all of the competition in the retail industry, it’s no surprise that custom retail packaging is a very important part of overall branding and packaging. You’re going to want to make sure that your company is differentiating yourselves from the competition, and that starts with choosing the right packaging.
The Importance of Custom Retail Boxes for your Business
Not only is custom retail packaging visibly appealing, but there are so many reasons why it can enhance your branding efforts. Custom packaging has the ability to:
- Protect your products while they are being transported
- Tell a story about your brand
- Give important information about your product
- Explain how your product should be used
- Enhance and amplify your brand and selling point
You Are Able To Customize Your Retail Boxes
No matter how big or small your product is, you are able to customize every dimension so that it fits your unique product. You can add whatever designs you’d like to your packaging that best fits your brand, which makes the options endless.
Custom retail packaging offers you the best way to showcase your products and it will give your customers a memorable experience, which will create long lasting relationships between your company and your customers.
Word of Mouth Marketing
With a more aesthetically pleasing package, your customers are more likely to share their experience on social media, or even tell their friends about it. This “word of mouth” marketing is the easiest way to create more buzz around your brand and products. Show your customers more about your brand and get the word around about the products you are selling with custom retail packaging.
The Process of Custom Retail Boxes
Now that you know why custom retail packaging is important, how should you implement design best practices?
Know The Dimensions
First off, it’s important to know about the dimensions of your product so that you can package it properly. Start by measuring the height, width, and length of your product and anything else you plan to put into your box. Consider any protective packaging inserts as well, and what their sizes might be.
What Needs To Be Shown?
Next, determine what should be visible on the outside. Is your packaging going to sit on a shelf or will it go through the mail? In relation to your branding, is there any part of your packaging that needs to be visible? Assume that your customers know nothing about your brand or product, and add the following:
- A message about your brand or product
- Instructions on how to properly use your product
- A logo or tagline
- A story or joke
What’s Included on the Inside?
The inside of your box is important too although it is less visible to your customers at first. Print out your social media information and stick it on the inside of your box so that your customers can follow your socials and stay in touch with your products.
Show Off Your Design
Add eye-catching patterns and a design that’s going to make your customers excited to open up the package. Make sure that the design of your retail box fits your brand, because that is what’s going to differentiate you from your competitors.
Creating the right custom packaging design can really make a huge difference in your overall branding efforts, which is why it’s important to come up with a plan for how you will create your custom retail packaging. Custom retail packaging can help you access great results and create long lasting relationships with customers.