Product packaging is the first thing your customers are going to see. It’s the first impression of your brand and products, so it’s going to have to stand out. Not only does your packaging strengthen the recognition of your brand, but it also builds excitement from your customers about the unboxing process.
Having a great product is super important, but your product packaging is what’s going to connect with your customers.
Stay True To Your Brand
When developing a new product that you’re excited to package, you can easily get wrapped up in the product design process. But before all of the design takes place, it’s important to develop a strong brand identity. Designing the overall structure, style, and aesthetics of your brand is key before designing anything else. Be sure to have a logo and brand style before you begin designing.
The Process of Unboxing
Have you ever been so excited to unbox a package? This is because the company did a great job of building a memorable and creative unboxing experience. The presentation of the box is what’s going to attract customers to it, so include free samples, unique packaging material, stickers, and a powerfully branded eye catching box.
Choose Colors and Fonts Carefully
You are definitely going to want to use colors that will catch the eyes of your customers. The colors of your packaging should complement the product, and should not be too gaudy. If you’re going for a more sleek and minimalist look, choose more neutral colors. If your brand is more loud and creative, choose colors that stand out.
As for font, choose one that is distinctive but readable. You are going to want to make sure that your customers are able to see and read it clearly, and that it looks good with the colors you chose.
Stay On Top of Trends, But Originality is Key
It’s important to stay on top of the latest trends, but try to differentiate your brand from the competition. Think outside of the box, and what would excite your customers. Inspiration from the top trends can help you get started, but it’s your own personal spin on them that’s going to catch someone’s attention.
Include Some Humor
If it fits your brand, there’s no rule that you can’t be humorous with your customers! Being completely straightforward all the time isn’t necessary as long as it fits well with your brand. You could always introduce some humor into your packaging to develop a friendly relationship with your customers. Including humor in your packaging can definitely attract customers.
To Sum It Up
There is a lot that goes into producing a custom packaging design that helps your business stand out and grab your customers attention. The design of your packaging is just as critical as the design of your product. Take the time to perfect and personalize your packaging and be sure to stay true to your brand identity. After going through the core components that contribute to an unforgettable packaging experience, you have all of the tools you need to create the perfect packaging design for your products.